Isn’t it Cute?! is a personal collection of cute objects that extends from my childhood to the present day. Some objects were purchased or gifts, some are remnants and others are self-made. Cute brings an immense amount of joy and provides an escape from the realities of life. My personal definition of cute includes relatable commercial characters. Characters like Hello Kitty have been part of my entire life and represent a figure that has retained a presence of comfort. I invite viewers to become overwhelmed and lost within the various vignettes of Isn’t it Cute?! I hope viewers come away with a smile or a laugh and for their day to be brightened because we all need some comfort and what’s wrong with a little happiness?